Video production is a central part of AVS. At the core of every video is a story to tell—whether it be to sell, inform, motivate, persuade, or teach. Here are a few of the companies and organizations whose stories AVS has helped tell:
“I am very pleased with your professionalism and quality of work. Your videos/DVDs are an integral part of our campaign communications and enhance our efforts to raise funds for the churches we serve. You consistently provide us with a high quality product in a timely and cost effective manner.”
Michael Walsh, CEO and Founder
Dairyland Power Youth Opportunities Videos
Dairyland Power Cooperative hired AVS to help produce two videos to highlight the youth opportunities the Cooperative provides. Video interviews were first recorded by Dairyland Power staff members. These interviews included a number of children and young adults where they shared their experiences with the programs their local power cooperatives provide. After reviewing the footage, AVS and Dairyland Power team members collaborated to further define key themes and messaging for the videos.
AVS edited the interview footage together with select photos, used professional voiceover talent to provide the narration, and set the completed videos to upbeat, energetic music. The videos were then customized with each power cooperative’s name, logo, and web address for use in their own communities.
What made this project unique is that the client provided virtually all of the visual assets: video footage, still footage, archival footage from previous projects; and the music. Working with existing assets, AVS produced the graphical look and feel and assisted in telling the story. Flexibility was key to providing Dairyland Power with the help and support they needed.
Goli’s Avenues of Travel
Travel Leaders—Goli’s Avenues of Travel hired AVS to develop a video that would serve as a powerful marketing tool. The video needed to communicate the depth and breadth of experience. It also needed to showcase the corporate travel management services Travel Leaders offers. Another goal of the video was to provide a compelling reason for prospective clients to contact the agents. AVS collaborated with Travel Leaders staff members on a creative treatment to leverage meaningful and persuasive customer testimonials, combined with sound bytes from the agents themselves.
Eight customer testimonials were recorded in the AVS Group video studio. Next, AVS worked with Travel Leaders staff to identify the strongest video clips—those that best communicated the desired marketing messages. Finally, AVS edited together a finished video that is used on the Travel Leaders website, YouTube, and at various events.
English Lutheran Church
Thankful Living Series
AVS collaborated with English Lutheran Church to produce a series of videos with the goal of fostering personal connections with the church. The videos were played during services in an effort to spotlight members and their faith journeys at English Lutheran Church.
The videos incorporate testimonials from church members, graphic elements, photographs, and background music to enhance the message and appeal to the viewers. Production resources and equipment were donated by AVS to complete the project.