Having a mobile-friendly website is an incredibly important aspect of businesses' online strategies. In early 2014, Internet usage on mobile devices exceeded PC usage with more minutes per month being spent online via mobile device than desktop (ComScore). And according to a 2014 study by the Pew Research Center, 58% of American adults have smartphones and 42% own tablets.
Visitors want a positive experience when visiting your website on their mobile device. Its critical that the site loads quickly, and that visitors are able to easily navigate through the site and access the content they're looking for. Most standard "desktop" websites don't provide a positive experience when accessed on a mobile phone—so having a plan in place for how to deal with mobile traffic is key.
The current recommended approach for handling mobile traffic is through responsive website design. In
responsive design, a website will resize automatically to fit whatever
screen it's being viewed on—a mobile phone, tablet, PC or laptop, or
even a TV monitor. Responsive design is also Google's recommended
approach for mobile. Not sure if your website is responsive? Use Google's "Mobile Friendly Test" tool to check.
AVS Group can help you develop a website that will be accessible, user friendly, and attractive. Visit the following websites on your mobile phone to see examples of some of the responsive websites AVS Group has created. Then, give us a call at 608.787.1010 or use this form to contact us.
The following websites have functionality to display a mobile-optimized version to visitors accessing the sites on mobile devices: