• Leads a client’s participants through a process of formally defining the goals for the Web site strategy and how these goals connect with the overall company strategy.
• Helps participants develop a clear understanding of the potential scope of the Web site.
• Assists participants in articulating the desired look, feel, and overall content expectations of the target audience(s) of the Web site. AVS Group's Web site strategy team also offers recommendations based on their experience.
• Works with participants to identify Web site functionality necessary to accomplish the stated goals.
• Based on the feedback collected during the sessions, AVS Group's Web site strategy team designs an information architecture. The architecture is reviewed and adjusted during the second strategy session and finalized at the close of the workshop.

• Each Web site strategy workshop typically consists of two strategy sessions for a total of four to six hours.
• Up to 15 participants from a client’s company are welcome to attend.
• Following the Web site strategy workshop, AVS Group provides a Web Strategy Plan Document that summarizes the feedback collected during the sessions, includes the information architecture, goals, objectives, project scope, assumptions, and other important elements.
• The Web Strategy Plan Document can be implemented by AVS Group or any qualified developer that the client chooses to engage, including a client’s in-house resources if available.

If you would like to learn more about how our Phase One: Web Site Strategy Workshop can benefit you and your team, please contact us.