Social Media Marketing

Social media has been around for a while now and has pretty quickly become a recognized (and necessary) form of marketing. Social networks open up a wide array of opportunities for businesses to reach and better engage with their audiences, but it does require a different approach than traditional marketing. The rise of social media marketing has necessitated a change in the way we think about communication and marketing—and it represents a great opportunity for many businesses and organizations.

AVS Group offers a range of social media marketing services, including consulting, training, social media strategy development, and implementation and management.

Strategy Development: There are some heavy-hitters in the social media world, and there are more niche, focused social networks. When launching a social media strategy, it’s important to be selective. AVS Group can help your company decide what social networks to build a presence on, and to develop specific strategies for leveraging the power of those social networks.

Social Media Policy Development: AVS Group can also help your business develop a social media policy that will help you set expectations with your team about what are appropriate uses for the company’s social media presence, and for employees’ own social media use and how that reflects on the company.

Social Media Team Selection and Training: If you'll be managing your social media sites internally, AVS Group can help you pick the appropriate team, and provide training in social media uses and best practices.

Social Media Management: Don't have the time or resources to manage your social media marketing strategy in-house? AVS Group can manage your social media accounts for you, from developing and posting content, to monitoring and responding to mentions of your company in the social sphere.

Social Media Promotions: Just because you build a presence on social media sites, doesn't mean you'll immediately have fans and followers. AVS Group can help you develop and implement a promotions plan to drive traffic to your social media pages and encourage lasting engagement.

Measurement: As with any marketing effort, developing and working from a strategy is important—but so is measurement and adjustment. AVS Group can help develop the appropriate measurement metrics, identify tools to use for measurement, and help with analysis of social media efforts. 

Interested in social media marketing help from AVS Group? Contact us today!

Benefits of Social Media Marketing

There are a lot of reasons why social media is a great way to reach and engage with your audiences—outlined below are just a few. Contact AVS Group to find out how social media marketing may benefit your business.

  • Engagement: Social media provides the means for us to engage with our audiences in new ways. In the past, businesses relied on in-person communication, phone communication, email, mailings, events, and websites. A lot of these methods were often one-sided— businesses were simply pushing communication out. Social media allows businesses to instead engage with their audiences, learn more about them, their wants, needs, expectations—and enjoy a two-way conversation.
  • Reach: In marketing, its important to be where your audience is. And the fact is, people are spending a lot of time on social networking sites—for example, Facebook is now the second most popular website in the world (Alexa). Twitter, LinkedIn, Pinterest, Google+ and other social networks are incredibly popular online hangouts, where users spend a significant amount of time. What better way to "be where your audience is" than to have an engaging social media presence for your business or organization?
  • Empowerment: With social media, we’re providing a way for our audiences to get what they want from us—whether it’s asking for information, services, or providing feedback. Having a social media presence adds value by giving your audience a voice, another means for communicating with you. Organizations are using social media to collaborate with their customers to improve their services and better meet their customers' needs. Social media is a great way for businesses to gain insight into their customers and prospective customers—what they want, what questions they have, etc.
  • Customer Service: Each day, Twitter users post more than 100,000 questions to followers, according to a study by inboxQ. Nearly six in ten of such users say they would welcome answers from companies. Moreover, most Twitter users say they would be more inclined to follow or purchase from brands that answered their questions. Many businesses are taking advantage of this trend to provide better customer service.
  • Promotion and Visibility: You work hard to create good content for your website, to plan an event, or to develop a new service. Social networks offer the ideal means for promoting all of these things to people who are interested in learning about it.
  • Search Engine Optimization (SEO): Google and Bing have both indicated that they are using "social signals" as part of their ranking algorithms, pointing to Google+, Facebook, and Twitter in particular. What does this mean? When people share content from your website on social networking sites, the search engines look at that as a vote of confidence from a live user—a real person thought your content was valuable enough to share with their friends. That's an indication to the search engines that your website must be providing good, relevant, valuable content. Facebook Pages are indexed by both Facebook and the major search engines, which means you can secure an additional listing in the top search results by accruing Likes and links to your Page. Fan activities such as Likes and comments on your Page also generate Newsfeed items that help introduce those fans’ friends to your brand.Social media marketing can be an important part of your strategy for ranking higher in the search engines.

Interested in social media marketing help from AVS Group? Contact us today!

Resources

Learn More: Social Media Marketing: Right for Your Business?