Pay Per Click Advertising (PPC)

Pay per click advertising programs (PPC), such as Google Adwords, are paid-search program that allow advertisers to pay to have ads placed in the search engine results pages (SERPS) or on other websites. Programs like Google Adwords offer a targeted approach that complements the wider reach of traditional advertising, and can be a good complement to search engine optimization strategies, especially for very competitive keywords. PPC advertising can also help reach people during the critical research phase of the buying process—or at the point when they're ready to buy, which is an opportune time to have your ads in front of them. AVS Group frequently helps clients integrate a Google Adwords campaign (or other pay per click advertising) into their overall Internet marketing strategy. We can help with: 

  • Overall Internet marketing strategy
  • Recommendations for ad spend
  • Campaign setup 
  • Keyword research and selection
  • Writing ads
  • Landing page setup
  • A/B testing, measurement and analysis
  • Ongoing campaign maintenance