A brand-focused marketing strategy acts upon the knowledge base created during market discovery and building the brand identity. Formulating this knowledge into a comprehensive, executable marketing strategy is the final step before implementation.
A cornerstone of the brand-focused marketing strategy is a detailed promotional strategy. The
marketing promotional strategy is the tactical plan for communicating the brand identity. A typical promotional strategy might include:
- Web site strategy, design, and search engine optimization
- Direct marketing
- Product training for distribution channels
- Trade show booth attendance
- Advertising campaigns
- Print collateral materials
- Product packaging design and merchandising
- Public relations
- Vehicle graphics
The promotional strategy also includes budget guidelines and an implementation process.
The recommendations within the Brand-Focused Marketing Strategy are not based on subjective opinion. Each recommendation connects directly to the Market Discovery results.
Overall, the Brand-Focused Marketing Strategy provides both strategic and tactical deliverables. The strategy document acts as a comprehensive road map for implementation.
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