Nortek Air Solutions
Client. Nortek Air Solutions (Formerly CES Group)
Our role. AVS Group has designed and developed a suite of websites for Nortek Air Solutions' complement of brands, including Nortek Air Solutions' primary corporate site NortekAir.com, its ten brand sites (Governair.com, Huntair.com, Mammoth-Inc.com, Temtrol.com, VenmarCES.com, VenmarCES.com/FR, Ventrol.com, FR.Ventrol.com, Webco-Inc.com, and Servicor.com), a vertical market-specific microsite (DataCenters.NortekAir.com) and the Nortek Air Solutions' rep extranet.
The majority of the sites follow a standardized template designed to maintain brand consistency across the different sites, while differentiating each brand with unique colors and brand logos. The design is modern and features prominent "calls to action," encouraging visitors to contact a rep, download literature, and stay current with news and events. Banners on the home pages prominently display Nortek Air Solutions' newest products and technologies.
The sites are built on an easy-to-use content management system which allows Nortek Air Solutions employees to easily manage the sites' content, with support from the AVS Group team as needed. Interactive training sessions provided by AVS Group shortly following the development of the sites, along with detailed, custom documentation helped Nortek Air Solutions team members quickly feel comfortable managing the sites.
The rep extranet is a robust application designed to securely house marketing materials and other resources for Nortek Air Solutions' sales representatives. Advanced security and permissions give site administrators control over which information is accessible to which users.The rep extranet is a rich tool that helps Nortek Air Solutions ensure sales representatives have easy access to the up-to-date information they need about the diverse Nortek Air Solutions brands they represent. Special features include:
- Integration with their CRM such that when users login, they are authenticated against the CRM and shown only appropriate information
- Custom search function that returns results based on both HTML content and information contained in other document types
- Custom functionality to allow site administrators the ability to easily upload and tag files, control which users they are visible to, control when they are published/auto-archived, auto-document version history, and determine whether they should be visible on the public website as well
- File sharing functionality (similar to FTP) which allows users to easily share files with other users
- Custom reporting which allows site administrators to track downloads and gather other site usage information
- Site styles are consistent but allow administrators the ability to create and post custom content
- A custom site administration console allows extranet administrators to control categories and access other management features
AVS Group is a trusted partner of Nortek Air Solutions, having worked together for over ten years. In addition to website development and support, AVS Group helps provide design and writing services for Nortek Air Solutions' print materials, support for large meetings and trade shows, promotional videos, public relations assistance, online and print advertising support, and eNewsletter support.
"If you don’t work with AVS Group, you’ll be missing the services of a valued business partner. I have personally worked with AVS Group over the past 25 years in the two companies I have served...They know how to bring on resources, if needed, to move schedules ahead, or can manage resources well when there are delays. They are able to work well with people of all types of skill levels...They have creative people that help sell the sizzle for all size budgets...in summary, they have a “top shelf” team that really knows how to deliver customer service!"
Bruce Anderson, Director Marketing