Tri-County Electric Education and Training Video

Client. Tri-County Electric Cooperative

Project Overview

After a devastating flood in August of 2007, Tri-County Electric Cooperative contacted AVS Group with the idea of documenting their restoration and recovery process. AVS Group worked with the cooperative to develop an emotional, interview-based video not only looking back at the tragic events, but documenting the recovery process and providing tips to help other cooperatives with their disaster planning processes.

The production served as an impactful memoire, informed others about the importance of being prepared for such disasters, and shared tips on how to deal with the aftermath. AVS Group filmed various employees on-location in Rushford, Minnesota, including the local fire chief, to explain the extensive damage the flood caused and the steps taken to manage the recovery. The video also highlighted the generosity of local businesses and other cooperatives that made contributions to flood victims.


  • Video provided a compelling format for documenting the tragedy of the flood, communicating valuable disaster-planning information to other cooperatives, and as a unique way to thank all the businesses and cooperatives that made contributions to help in recovery efforts.
  • The video is distributed on DVD and on the website, making the content easily available to wide range of audiences.
  • AVS Group traveled on-site to document personal testimonials from those involved—helping to personalize the video.

Client Feedback

"Feedback from this film was extremely positive. We first presented the video at an employee event and it was received with high emotions. Our staff has been invited to national and regional conferences to speak about our recovery efforts and the video is instrumental in telling our story. The video provides a high-impact medium to help educate and better prepare others for possible disaster situations."
Brenda Tesch, Director of Public Relations, Tri-County Electric Cooperative

About Tri-County Electric Cooperative

Tri-County Electric Cooperative is a member-owned electric distribution cooperative serving areas in Minnesota and Iowa. Founded in 1936, their cooperative has since been delivering high-quality energy services at reasonable prices and maximizing value to its members while being consistent with the wide use of resources. TCEC constantly strives to enhance the quality of life of its members as well as the economic and social well-being of its communities.