Client: Nortek Air Solutions
Our Role: AVS Group was hired by Nortek Air Solutions to produce a graphically-driven video featuring Nortek Air Solutions’ air handlers. Working with the Nortek Air Solutions team, AVS Group designed the video to engage viewers and educate them about the quality and performance of the air handlers, and the other unique features and benefits that make Nortek Air Solutions a leader in custom air handlers. The company’s core values of customer satisfaction, expert engineering, and a completely flexible, customizable product are reflected in the video.
Nortek Air Solutions provided AVS Group with the script and high quality images used in the video, and AVS Group selected some additional stock images and video to help further visualize Nortek Air Solutions’ air handler capabilities. AVS Group provided professional voice-over talent to narrate the script, and selected background music to tie all elements of the video together. Finally, AVS Group edited the rough and final cuts of the video using Adobe AfterEffects to produce a high quality, visually engaging end product. Much like Nortek Air Solutions’ products, AVS Group was willing to provide the flexibility and customization that was needed for the project.
The promotional video is used on the company website (nortekair.com), during factory tours, and at other events.