Trane Life Sciences and Healthcare Folders
Trane Strategic Partners Brochure
Trane Adaptability Ad Campaign
Trane Direct Mailer
Trane AFD Retrofit Brochure
Trane needed promotional tools that focused on conveying the value of the products and services Trane offers to the life science and healthcare industries. Because of AVS Group’s knowledge about these industries, and their years of HVAC experience, Trane selected AVS for the project. Trane also trusted AVS Group’s expertise and capability to coordinate large projects involving many Trane stakeholders.
The folders, titled Trane Solutions for Healthcare Facilities and Trane Systems for Life Sciences, were designed to communicate solutions offered by Trane to help their healthcare industries and life sciences maximize operational efficiency. The audiences for these pieces are prospective Trane clients, including building owners, property managers, and facility managers within the healthcare industries and life sciences. The Trane folders are used for a variety of applications and are distributed through mailings, trade shows, displays, and one-on-one selling situations with Trane clients.
The life sciences folder conveys the benefits of Trane's products and services, while reinforcing Trane's expertise in HVAC and building automation systems. The healthcare folder was designed to promote the unique products and reliable services that Trane offers to aid healthcare facilities in providing a safe and comfortable environment.
Through illustrations, images, and text, the folders demonstrate that Trane has an in-depth understanding of the fast-paced, highly competitive, and strict regulatory environment in both the life sciences and healthcare industries. The folders communicate that Trane is a company whose integrated, cost-effective systems can counteract industry challenges. Both pieces were designed as companions to an overall Trane capabilities brochure.
AVS Group employed their expertise in designing marketing and communication tools so the folders provided Trane with the following benefits:
- Enhanced the folder messages through illustrations and both Trane product and market-related images
- Provided an inside back-cover pocket so each folder can be customized with inserts to address client specifications
- Prepared print production files in multiple sizes for international production requirements
“The AVS Group has a good understanding of our overall vertical marketing strategy and successfully implemented our vision for both of these projects. We continue to be pleased with the results we receive from AVS. Their team is able to focus on the quality of design while effectively managing cost and schedule.”
Beth Wegener, Manager of Global Brand Marketing, Trane
Our role. This compelling event-marketing brochure sold reservations to the annual partnership conference connecting Trane leadership with the nation’s leading mechanical contracting firms.
For the 2005 event in Dallas, AVS Group employed a western motif with dramatic contrasts, colors and stunning desert imagery that illustrated the theme “Energizing the Partnership.” The piece was designed and produced under tight time and budget constraints.
Our role. When Trane wanted to communicate a message of adaptability to its HVAC trade publication audiences, AVS Group suggested coupling an athletic metaphor with a starkly compelling and dimensional visual approach. The full color print ad series design by AVS Group use athletes featured on a white background and understated text to convey the message that Trane HVAC systems adapt to building and power requirements.
Our role. AVS Group designed a quarterly direct mailer that was sent to Trane dealers. The direct mailer provided the dealers with HVAC product information regarding seasonal price promotions and product features.
Our role. AVS Group designed this four-panel brochure to emphasize the benefits of Trane’s retrofit HVAC equipment. AVS Group focused on creating a concept and design that appealed to Trane’s target audience for this product line: building owners and managers.