Scenic Rivers Area Health Education Center
Client. Scenic Rivers Area Health Education Center
Our role. AVS Group was hired to produce a professional brochure with complementary inserts for Scenic Rivers Area Health Education Center (SRAHEC). After gaining an understanding of SRAHEC's goals for the piece, AVS Group helped design the content strategy and write the content, in collaboration with SRAHEC. It was especially important to clearly and simply communicate the center's mission, and the diverse ways SRAHEC works to achieve that mission. Also included are three inserts aimed at different target audiences: high school students, medical school students, and healthcare professionals. While the brochure provides an overview of SRAHEC—its mission, history, benefits, and other general information—the inserts are designed to provide information about the different programs SRAHEC offers specifically for each audience. The brochure and inserts were designed to follow SRAHEC's brand and design standards, showcase photos of participants to help bring the content alive, and prominently display contact information where readers can learn more. The pieces balance copy with design, ensuring they are easy to read and engaging. Overall, the brochure and inserts are enticing pieces that capture readers' attention and encourage them to learn more about the organization.
View the brochure and inserts here.
Client feedback. "We are very excited about the marketing materials AVS developed. Our work is complicated in scope and breadth. AVS helped us to consolidate information, focus our message, and develop an eye appealing informational product. The staff were responsive, attentive, and easy to work with. Their flexibility and direction made things simple. Our new brochure and inserts are a great asset to Scenic Rivers AHEC."
Laura Pettersen, Executive Director