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Product Introduction Campaign, Hef-C-Ment |
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- Client. Bramec Corporation
- Our role. When Bramec Corporation, an HVAC parts supplier, designed new line of HVAC condenser pads, they turned to The AVS Group to developed a product introduction campaign. The AVS Group designed promotional materials directed toward HVAC suppliers and contractors. The materials included trade press ads, brochures, folders, posters, and display materials that featured the Hef-C-Ment ram and rock cliff metaphor.
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