Based on the research findings within the Willet Hauser Architectural Glass brand-focused marketing strategy developed by AVS, the Internet became the cornerstone of the Willet Hauser promotional strategy. Directly following the completion of marketing strategy, Willet Hauser engaged The AVS Group to design a new Web site for the company. The Willet Hauser Web site can be found at www.willethauser.com.

The objectives for the new Willet Hauser Architectural Glass Web site were twofold: to provide users with a comprehensive portfolio of the company’s work and present a variety of other relevant content. The Willet Hauser Web site also needed to visually communicate the company's antes and drivers that were identified during the marketing strategy project.

The AVS Group designed a professional, clean, and warm front-end graphic design for the Willet Hauser Architectural Glass Web site. The Web site design was carried throughout the lower level pages. The AVS Group also used aspects of the design when developing Willet Hauser’s new corporate identity materials.

As a result of the online portfolio and project case studies, Willet Hauser clients and prospects get an accurate view of the company’s impressive experience with restoration, ecclesiastic, public art, and monument projects.

The AVS Group reduced the number of content sections, making the site easier to manage, and trained several members of the Willet Hauser team on how to use Microsoft Front Page® so that ongoing content management could be performed in-house.

Other deliverables for the project included:

• New information architecture that made the site easier to navigate
• Updated content that provides current information
• Music and voice to consistent with the professional image of the Willet Hauser Architectural Glass brand
• Content development
• Testing
• Training and maintenance support

Michael Hauser, President of Willet Hauser Architectural Glass, said, “What I liked most about this project was the fact that we could really see our new marketing strategy taking shape. I believe that our new Web site has enhanced our ability to tell our story.”

Jim Hauser, Vice President of Willet Hauser Architectural Glass, added, “I enjoyed having the opportunity to collaborate directly with the AVS art directors and creative team. We are very pleased with the end results and have received positive feedback from clients, prospects, and our sales people in the field.”

Willet Hauser Architectural Glass embodies a century-old legacy of glass design and over six decades of renowned restoration. Willet Hauser is the preeminent stained glass studio in the country and operates facilities in Winona, Minnesota, and Philadelphia, Pennsylvania. Willet Hauser has designed and installed over 15,000 projects, including some of the most magnificent stained glass windows for religious buildings within the United States and in 14 countries around the world.