Project Overview

MULTISTACK partnered with AVS Group to develop a website strategy that would successfully enable them to accomplish their company objectives, including Web-specific goals to increase the number of sales leads through site traffic growth and motivate site visitors to contact MULTISTACK sales reps. Other goals included using the website to launch new products, provide timely company news, and make information more accessible to site users. Additionally, MULTISTACK staff members received training, enabling them to easily maintain the site in-house. 

The website redesign strategy resulted in a new website that helped MULTISTACK to meet their overall marketing and business goals.

Benefits

• Search Engine Optimization (SEO) has increased qualified website traffic.
• Product and News Spotlight sections were improved and relocated to the Home Page in order to showcase the introduction of new products and company news.
• The easily accessible Information Request Form and the Rep Locator map helps MULTISTACK to respond quickly to customer inquiries.
• The Rep extranet offers resources for MULTISTACK reps by providing secure access to bulletins, specific product data, marketing tools, and more.
• The site redesign resulted in overall increased functionality, improved design, and more comprehensive content of that is relevant to site visitors.

Client Feedback

“The redesigned site has been extremely well received and our sales reps are finding it to be an invaluable communication tool for our customers. Going through the Web strategy process with AVS really helped us better define our goals and then determine the best way to communicate our story. We continue to benefit from our 19-year marketing partnership with AVS.”
Mark Platt , President and CEO,  Multistack

About Multistack

MULTISTACK, headquartered in Sparta, WI, is a flourishing international provider of chillers and cooling products with over 10,000 units operating in North America, and tens of thousands worldwide.  MULTISTACK is focused on developing and manufacturing products that are environmentally friendly, using the most innovative technologies to provide effective solutions for its customers.  Bill Bast, Dick Campbell and Monte Holman, three former Trane Company executives, formed MULTISTACK in 1989.