To accomplish the company’s short- and long-term growth objectives, Logistics Health, Inc. (LHI) needed a partner who could develop a comprehensive Web site marketing strategy to help them take advantage of the many opportunities that lie ahead. Logistics Health chose to partner with AVS Group due to their Web site marketing strategy, Web strategy experience, Web site design capabilities, and the company’s understanding of Logistics Health's objectives and expectations.

The team of experts at AVS Group and Logistics Health collaborated on developing the blueprint—writing the Web site marketing strategy, defining the goals, building the information architecture, conceptualizing the front-end designs, and establishing precise technical specifications for production of the Web site.

Logistics Health Web site home page and second-level Web page

Directly following the completion of Phase One, Logistics Health engaged AVS Group to implement the Web site marketing strategy and Web site design. Due to the scale of the project, the overall production was divided into several small, easy-to-manage production phases. The Logistics Health Web site can be found at www.logisticshealth.com. The Logistics Health Web site features a user-friendly content-management system that enables Logistics Health's internal team to efficiently manage key portions of the site in-house.

• Logistics Health’s product and service offering presented in a concise and easy-to-understand manner.
• Progressive, proactive image conveyed, consistent with Logistics Health’s mission and vision.
• User-friendly article content-management tool that enables Logistics Health’s staff to efficiently manage the site’s content in-house. This tool powers the four quadrants of content on the Home Page, i.e., LHI News Room, Case Studies, Client Spotlights, and Featured Experts.
• Client-driven content organized into sections highlighting Logistics Health’s impressive client relationships with the DoD, CDC, and other government agencies.
• Logistics Health’s world-renowned experts and their credentials prominently featured.
• Site content development—successful collaboration of AVS Group writers and Logistics Health subject-matter experts.

Recently Don Weber, chairman and founder of Logistics Health, said the following about The AVS Group:

“AVS is a great team of professionals and is on the cutting edge of employing new technology. They are customer-driven and innovative, and they impressed me with their understanding of our industry. AVS met all of our expectations, and we look forward to continuing our excellent partnering relationship.”

Based in La Crosse, Wisconsin, with additional offices in Atlanta, Georgia, and Washington, DC, Logistics Health is the leading provider of disease discovery and prevention services. They employ proactive thinking and implement programs to establish a state of Readiness. Logistics Health is capable of bringing the power of industry experts, state-of-the-art technology, vaccine management skills, and an extensive national network of medical professionals together to address some of the most challenging health issues that face individuals and our nation. Logistics Health creates solutions so their customers are ready before the need to respond arises. Some examples are:

Military medical readiness. Logistics Health is working with the Department of Defense to ensure that our soldiers receive the necessary physical examinations, vaccinations, and health profiling, so they are ready to defend our nation.

Public health. Logistics Health is working with the Centers for Disease Control and Prevention (CDC) by providing critical health information to clinicians dealing with patients who potentially have contracted an infectious disease such as SARS or West Nile Virus. Logistics Health fills the knowledge gap between America’s best medical information and the clinicians who are dealing with diseases so they are ready to respond.

Homeland security. Logistics Health is assisting federal agencies to set up prevention programs focused on preparing for Bio-Terrorism attacks on local, state, or national levels. Logistics Health provides critical inoculation services, clinical studies, and focus groups to ensure our authorities are ready for a potentially devastating attack.