Health Tradition Health Plan provides communities with access to high-quality healthcare coverage and personalized service in collaboration with the Mayo Health System in Wisconsin. Health Tradition administers benefits for more than 40,000 people. Health Tradition is a physician-led organization driven by a strong commitment to meeting the needs of its clients and members.

To accomplish Health Tradition’s short- and long-term business objectives, the company needed a partner that specialized in Web strategy and one that could develop a comprehensive Web strategy, implement it, and remain on schedule. Health Tradition chose to partner with AVS Group due to AVS Group’s Web strategy consulting and development expertise.

The team of experts at AVS Group and Health Tradition collaborated on developing the blueprint for the new Web strategy. AVS Group calls this strategy development process Phase One. Phase One includes writing the strategic plan, defining the goals, building the information architecture, conceptualizing the front-end designs, and establishing technical specifications for production of the Web strategy.

Directly following the completion of Phase One, Health Tradition engaged AVS Group to implement the Web strategy and produce the new Web site. Despite the overall large scale of the project, the collaboration between The AVS Group and Mayo Health System resulted in the Web site being completed on schedule. The Web site can be found at www.healthtradition.com. AVS also trained several members of the Health Tradition team so that ongoing maintenance of the Web site can be performed in-house.

• Comprehensive, written Web strategy with precise technical specifications for the development of the Web site.
• Professional, clean, and warm graphic Web site design, consistent with Health Tradition’s business culture and values.
• Content organized into easy-to-navigate sections so Health Tradition’s clients and members can quickly find the information they need.
• Development of the Web site strategy and production of the Web site were completed on schedule.

“Collaborating with the team at AVS was an enjoyable experience. The process of developing the Web strategy, as well as the production and deployment of our Web site, ran smoothly. As a result of partnering with AVS, our team did not have to worry about the project being completed on schedule. Instead, our team was able to remain focused on providing service excellence to our customers, and that adds value to our business! Overall, AVS saved us time and the quality of their work was outstanding. We are very pleased with the results.”

Michael Eckstein, Director of Sales and Marketing
Health Tradition Health Plan