As Composite Products Inc. (CPI) expanded its customer base and licensing technology, it had a need for a more professional, dynamic Web presence. CPI also needed a tool to introduce, and effectively communicate the benefits of, their new Advantage Plus™ technology to a customer base of technologically-savvy engineers and large corporate business leaders within targeted industries.

The marketing campaign in which The AVS Group collaborated with CPI involved the redesign of the company’s Web site solution, and Web site redesign of CPI’s corporate identity materials, and the development of a business-card-size interactive CD (eBiz Card) for introducing technological advancements. These have combined to deliver the following benefits:

• AVS implemented a Web site solution that offered a  more professional, corporate Web presence with improved navigation and easy-to-use, Web-based management tools.
• A business-card-size interactive CD (eBiz Card) that included video, interactive illustrations developed from CAD files, and Web site links in order to provide a high-tech attractor to introduce new Advantage Plus™ technology and benefits of in-line compounding.
• A solution for electronic communications, eliminating the need for printed brochures and newsletters.
• An easy-to-use electronic template for producing, distributing, and archiving HTML e-newsletters.
• Improved design and layout of corporate letterhead and business cards, including an electronic letterhead template for professional e-mail and fax correspondence.

Composite Products, Inc. (CPI), located in Winona, MN, is a worldwide leader in direct in-line compounding and molding of long-fiber thermoplastic composite materials. The patented process of molding the composite materials has a broad range of uses in the automotive industry and for industrial applications.

CPI’s award-winning technology has provided dramatic solutions in the automotive industry (i.e., Ford F-250 running boards—tremendous weight-savings, unsurpassed durability, and significant cost reductions).