Bramec Corporation previously invested approximately 40 hours per month in managing the products listed within their Web site and performing general maintenance. As Bramec grew, so did the amount of information within the Web site, which increasingly made the monthly maintenance more time consuming.

The AVS Group has over 30 years of HVAC industry experience and understands HVAC marketing. The AVS Group applied its HVAC experience and collaborated with the Bramec team to design a Web strategy that focused on reducing Web maintenance time by approximately 98 percent, increasing the usability of the Web site, and strengthening the Bramec brand. The Web strategy that The AVS Group designed included both front- and back-end development such as a system of Web-based business tools that automated many of the tasks that Bramec previously performed manually.

In addition to the 98 percent reduction in maintenance time, increasing the usability of the site, and strengthening Bramec’s brand, The AVS Group’s Web strategy also provided the following benefits:

• Ability to efficiently manage every detail of Bramec product information including the adding and deleting of brands, products, product categories, pricing, specifications, and other information. The information is managed via a system of easy-to-use Web-based business tools.
• Front-end navigation is dynamically updated when product information is changed.
• Created a uniform product template so that information is displayed consistently.
• Created a central Microsoft SQL database for storing product information.
• Reduced the expense of printing and mailing pricing updates since the information is now online.
• Included a dual data back-up system to protect against server problems and the loss of data.
• Timely implementation—the entire strategy only required 8 weeks for production and deployment.

Courtney Adam, past president of Bramec Corporation said the following about the AVS Group:

“The AVS Group understands the HVAC industry, which was one of the primary reasons why I decided to work with them. AVS impressed me with their ability to understand our unique needs and then developed a strategy for accomplishing our goals and objectives. The strategy that AVS developed for Bramec included collateral materials, video, and a front- and back-end plan for our Web site. AVS’s creative strategy was exciting, fresh, and will further help build the Bramec brand. AVS has demonstrated their commitment to Bramec’s success and I like that.”

Bramec Corporation is the leading manufacturer of HVAC installation accessories and has been in operation since 1973. Bramec sells over 5,000 products, through HVAC wholesalers, to commercial and residential contractors throughout the United States and Canada. The company is headquartered in North Sioux City, South Dakota, with additional sales offices in Boca Raton, Florida, and Springfield, Illinois, as well as an independent sales force of over 40 representatives.

Bramec has enjoyed consistent and profitable growth throughout its 30-year history, and with the continuous introduction of new products, the company’s facility has expanded to over 90,000 square feet. To ensure future growth and expansion, Bramec recognized that the company’s existing Web site (Bramec.com) could play a more vital role in this effort. Unfortunately, the site required a significant amount of monthly maintenance, which inhibited Bramec from realizing the site’s true potential.