AVS Group, a Web site design firm redesigned the Accelerated Genetics Web site with the goal of  providing customers with an even greater source of news, product information, and helpful resources. In addition, Accelerated Genetics wanted to provide its customers with a user-friendly site with easy-to-find content.

The AVS Group employed its expertise in designing marketing and communication tools so that the project delivered the following benefits:

• The completed Web site enhances the credibility of Accelerated Genetics by communicating a message of industry expertise and expressing the value of the company’s brand
• Because of the Web site design firm, the new navigation system is more user-friendly
• The Web site content is easier to find because of a new information architecture
• Web site design that appeals to dairy and beef farmers
• Collaborating with Accelerated Genetics to lead and manage the project - this saved the Accelerated Genetics team valuable time
• The project was on-schedule and on-budget

Accelerated Genetics sought a partner with extensive Web site design experience capable of designing a site that would appeal to dairy and beef farmers, the company’s key customer groups. Accelerated Genetics chose to partner with AVS Group, a web site design firm based on the following:

• Significant expertise in Web site design
• Knowledge of the agriculture industry
• Ability to communicate in a personal and professional manner
• Overall attention to detail

“In the past it had been difficult for Accelerated Genetics to create marketing partnerships due to the intense learning curve of our industry. However, AVS demonstrated that they could handle the scope of our industry and achieve results to enhance our brand image. As a result of this project, Accelerated Genetics gained insight from AVS about branding, technology, image portrayal, and public relations. It was a pleasant experience working with the friendly staff at AVS. Due to the successful completion of our Web site and the fact that AVS reached beyond our needs, I look forward to pursuing more projects in the future with them.”

Janet Keller, Vice President of Public Relations, Communications, and Advertising, Accelerated Genetics

Accelerated Genetics is a dairy and beef genetics company located in Baraboo, Wisconsin. The company provides a quality reproductive program through on-the-farm services and a variety of related farm products, and is the industry leader. Accelerated Genetics consists of professionally trained genetics and reproductive experts offering innovative solutions.