1. Visit business.pinterest.com to create a free business account.
2. Using Pinterest’s step-by-step account creation, add your email information and your website. Add topics to your home feed that relate to your business. Pinterest lists a few categories to choose from when you first join, such as beauty, travel, or DIY projects.
3. Connect your Facebook and Twitter accounts to Pinterest, which will inform all of your social media followers that you joined Pinterest. Pinterest will guide you through this process when you create an account. If you decide to add profiles later, click on your business name in the top-right corner, and then click on “Settings”, which is a gear-shaped icon in the top-right corner. Click “Edit Settings”, and scroll until you find the “Social Networks” header. Each social network that Pinterest connects to is listed, and you can add other accounts from there.
4. Add the Pinterest browser button to seamlessly add pins from your website and social media. Pinterest guides you through installation when you create an account. You can also install it later by clicking on your username in the top-right corner, and then clicking the “+” in the bottom-right corner.
5. Click on your username in the top right corner. Use “edit profile” to add a profile picture. Pinterest recommends a photo sized 900x900 pixels. Your logo or another updated image that reflects your brand would be acceptable.
6. Click on “Create a board” below your user information. A board is based off a traditional corkboard. It’s where you can sort and save inspiring images. Typically, users have multiple boards, which sort images into categories. Popular categories include travel, food, and art. Consider what categories would work best with your business and its products, and feel free to create multiple boards.
7. Be sure that your company owns the image and text rights for your potential pins. AVS Group has an article specifically focused on licensing images.
8. Create or find your company’s articles or image databases on your website or other social media. To add them to Pinterest, visit the article/image’s URL and click the Pinterest browser button. If you’re not sure what content to add, search “Popular Pins” in the search bar for inspiration.
9. Visit analytics.pinterest.com to begin tracking your profile’s success. This tool is free for businesses, and tracks all users’ actions that originated from your Pinterest profile. You can easily analyze how many impressions, likes, re-pins, and clicks that each post has. It also tracks how many people created pins from articles and images on your website. Another interesting feature is the “Your Audience” category, which analyzes what your followers are interested in based on their pins.
10. Adjust your pin content to fit your audience. For example, if analytics tells you that your audience is interested in graphic design, try pinning more images with unique graphics. If your top pins are articles about your innovative products, post more articles about those products.