1. Download the Vine app onto a compatible smart device.
2. Create an account by signing in with Twitter or adding your email information.
3. Choose a username that allows users to easy find your account.
4. Add a profile picture through the profile icon on the bottom right of the app. Vine recommends a photo sized 900x900 pixels. Your logo or another updated image that reflects your brand would be acceptable. The profile icon also contains a “settings” button, where you can add information about your company and its location.
5. Brainstorm video content. Get inspired by viewing popular Vine videos on the homepage. The most popular videos are comedic, with unexpected or slapstick plots.
6. Create your videos through the middle bottom icon, shaped like a camera. Vine will guide you through your first editing process.
7. Add a personal hashtag in the video description. Hashtags allow posts to be easily tracked. A good example of a personal hashtag is your company name, brand, or username (without using spaces). You can also incorporate trending hashtags if your video relates to them. Trending hashtags are found through Vine’s parent site, Twitter. The top ten hashtag trends are listed on the left side of the homepage. Limit your posts to about three hashtags, which is Vine’s average per post. Any more than eight hashtags is considered spam.
8. Share your Vine content on your Facebook, Twitter, and Tumblr accounts. After you create a video, Vine will present a “Share” option. Click the checkmarks on each network you’d like to post on. This will let your followers on other accounts know that you are on Vine.
9. Add friends who are already on Vine through your smart phone address book or Twitter account. You can also add specific users, such as other area businesses and partners, by searching for their names with the magnifying glass icon.
10. Track your personal hashtag through an analytics tool or manual searches to track your success. Searching Google for a popular hashtag, such as #Blessed, creates over 201 billion results. If you searched Google for a hashtag you created, you would begin to see more and more search results as you and your followers created posts with that hashtag.