HARDI (Heating, Air-conditioning, and Refrigeration Distributors International) recently hired The AVS Group to write the script for the organization’s latest industry recruitment video. HARDI is a non-profit trade association based in Columbus, Ohio, which represents over 450 HVAC/R (heating, ventilating, air-conditioning, and refrigeration) wholesalers. Members include 17 international companies, over 300 manufacturing associates, and nearly 140 manufacturing representatives. HARDI is dedicated to advancing the science of wholesale distribution within the HVAC/R industry.

The video will be entitled HARDI: Connection for Life. HARDI and its members will use this communications tool to recruit new employees to join the industry by working for an HVAC/R wholesaler.

Once the script is finalized, the video will be produced and distributed on DVD. The DVD format will provide HARDI’s target audience with high-quality, full-screen video that can be viewed on a computer or traditional DVD player.

HARDI chose The AVS Group because of the company’s decades of experience in working with HVAC/R-related clients, and the hundreds of quality video projects they have produced.

Ed Wais, president of The AVS Group said, “Our depth of HVAC/R and video production experience will add value to the scriptwriting process and help ensure that the finished video meets all of HARDI's expectations”.