Client. iLEAD Charter School

Our role. AVS Group was hired by iLead Charter School to market their new public school option. AVS Group facilitated a strategy session between key iLEAD officials and teachers, then worked collaboratively with iLEAD Charter to develop and refine a message that is aligned with the school’s mission and goals, and is appealing to students and their parents. Because of a limited budget and limited time before open enrollment, AVS Group selected marketing tactics that would deliver the greatest reach and impact at the lowest possible cost. We agreed that a website was critical to effective communication and in building the school’s brand identity. In addition, we felt that a brochure that explained the key principles behind iLEAD Charter would be a great way to get people interested in the school, and drive them to the website to learn more. Finally, we selected a postcard and regional advertising as the means for getting the word out about the school.

iLEAD Charter School Marketing Campaign Case Study