Client. Poehling Capital Management

Our role. AVS Group was hired by Poehling Capital Management (PCM) to prepare a distinctive, high-end folder to hold corporate marketing materials and client documents, and to help further establish the PCM brand. AVS Group began the project by exploring PCM's vision for the company, what their desired brand image was, and their design preferences. Next, AVS Group designed several folder concepts, and then used input from PCM to finalize a design that was not only elegant and professional, but captured the PCM brand essence. In addition, AVS Group designed several inserts with a complementary design. The inserts included descriptions of PCM’s services, and staff biographies. Finally, AVS Group worked with PCM to select the right paper stock to complete the folder and inserts. After receiving final proofs from the printer, we were all pleased with the final effect the folder presented: one of professionalism, trustworthiness, and simple elegance.

Poehling Capital Management Folder Case Study