Project Overview

W.A. Roosevelt recognizes the importance of having a strong web presence, and the role that a well planned web strategy can play in streamlining business operations, gaining new customers, selling more to existing customers, and differentiating from the competition. This, along with the age of their previous website, prompted W.A. Roosevelt to partner with AVS Group to develop a new web strategy, and ultimately, a new website—redesigning their existing website and developing a new website for their Lights & Baths Showroom.

AVS Group worked with WA Roosevelt to determine goals for the new websites, and decide on navigation, functionality, content, and design. AVS Group conducted extensive research among key stakeholders to help develop the plan. This research included surveying customers, employees, and vendors; and meeting with the WA Roosevelt management team. AVS Group also conducted competitor and industry research to better understand the marketplace and current trends. 

The outcome of the web strategy was a formal Plan Document outlining specific tactics to be taken to achieve the websites’ goals, a summary of the research, proposed navigation and content, and an initial design.

With approval and buy-in on the plan from
WA Roosevelt, AVS Group began work on the new websites, which were developed using the non-proprietary DotNetNuke (DNN) content management system (CMS). With the training and documentation that AVS Group provided, WA Roosevelt website administrators are able to easily add and edit pages, and perform other website maintenance tasks. WA Roosevelt handled developing and adding the content to the website, helping to cut costs. Special features of the new websites include a comprehensive list of employees and their contact information, easily searchable lists of vendors, dynamic content including web-only specials and featured ‘green’ products, and a calendar of events.

Benefits

The new websites provide a variety of benefits, including:  

• Communicating W.A. Roosevelt's company culture by focusing on people and relationships through the use of photos and other imagery 
• Improved accessibility and communication by providing employee contact information, a feedback form, and directions to
  W.A. Roosevelt’s multiple locations
• Enhancing relationships with vendors by promoting them in various areas of the website
• A variety of relevant tools and content to engage visitors
• Helping to differentiate W.A. Roosevelt from the competition
• Providing the ideal medium for communicating key information to current and potential customers
• Improved visual appeal and brand cohesion
• Intuitive navigation which allows users to quickly find information

About W.A. Roosevelt

W.A. Roosevelt is a leading distributor of quality plumbing, electric, refrigeration, heating and air conditioning equipment and supplies. Headquartered in La Crosse, Wisconsin, W.A. Roosevelt serves Wisconsin, southeastern Minnesota, northeastern Iowa, and the Upper Peninsula of Michigan and has five Wisconsin branch locations in La Crosse, Madison, New Berlin, Plover, and Rice Lake.

Client Feedback

"We are thrilled with our new website!  Two years ago our leadership team listed our website as the area of our company we're furthest behind our competition...and now our employees and customers feel we're at the top.  I even had an executive from one of our largest competitors mention how great our new site looks."
Todd Eber, President, W.A. Roosevelt