Project Overview

AVS Group developed a new and improved website for Oktoberfest USA. The website features a professional design, new and updated information, improved navigation, and several new features.

The dramatically redesigned site includes a clean, modern design intended to capture the essence of Oktoberfest—with crisp fall colors and Oktoberfest USA’s signature maple leaves. The home page features News and Spotlight areas for items of special interest, along with showcasing the new button design, photos, and of course, event information.

With more and more Festers searching online for information about Oktoberfest events—and with so many events to promote—it was time for a comprehensive restructuring of the Oktoberfest Web presence. The new www.oktoberfestusa.com is easier to use, reflects the festival's diverse events and offerings, and provides increased flexibility for future growth. It will greatly improve the experience of Oktoberfest USA attendees as they search for information about history and events.

Benefits

• Technologically advanced website built using an easy-to-use content management system
• Built-in, easy-to-use ad functionality provides additional opportunities for advertisers and sponsor recognition
• Uses real-life images to convey Oktoberfest USA's spirit and excitement
• Visitors will now have easy access to:
  • Event information and registration
  • Driving directions and visitor information
  • Volunteer opportunities
  • History of Oktoberfest USA
  • Festmaster, Miss La Crosse, and other Oktoberfest member information
  • Merchandise
  • Oktoberfest USA’s Facebook and Twitter profiles
• Includes an Intranet designed to improve communication for staff, board members, and others involved with the festival

The site will also improve the experience of Oktoberfest USA staff, board members, sponsors, and others involved in the organization. Built on a non-proprietary content management system, the new site is easy to maintain and update. Staff, board members, and others also have access to an Intranet, which will become a vital communication and planning tool.

In addition to the new website, a new eNewsletter has been established, designed to keep Festers up-to-date on current and upcoming Oktoberfest events.

Client Feedback

“The AVS Group team did a fabulous job on developing our new website. The website is easy to use – I’m able to makes quick changes on the fly—and the new design is attractive and professional. Throughout the process, AVS Group was helpful, very responsive to my questions, and a treat to work with!”
Tina Severson, Executive Director, Oktoberfest