Project Overview
AVS Group was hired by Health Tradition Health Plan to conduct a website strategy and update the existing site, which AVS Group had also previously developed. The project began with strategic planning sessions to identify key business goals and goals for the website. AVS Group surveyed Health Tradition’s internal stakeholders, facilitated several workshops, and performed independent research. AVS Group then analyzed this information to develop a plan document outlining the strategies for reaching Health Tradition’s goals. The primary goal was to better position Health Tradition as an accessible health insurance provider associated with a world-renowned healthcare provider (Mayo Clinic), and as a resource for accessing the best healthcare and wellness information. The plan document also included the site architecture; descriptions of the content in the top level sections; additional functionality that should be included in the site; a testing plan; technical specifications including programming, servers, statistics, and navigation; and a maintenance plan.
AVS Group also developed three preliminary designs for the website, and the selected design was further refined to reflect Health Tradition’s preferences. The final design has a fresh new look and feel, while still maintaining Health Tradition’s brand. AVS Group added several features to the website that promote accessibility of information and highlight key areas.
Benefits
- Strategic plan resulted in a clear focus on goals and helped streamline the development process
- Three unique designs provided Health Tradition with several options for the site, which resulted in a design that truly met their preferences
- Different Flash images appear in the header each time the site is refreshed, adding visual appeal and helping keep the site looking fresh
- Intuitive, targeted navigation allows site visitors to quickly find the information most relevant to them
- “Quick Links” drop drown menu located on every page helps site visitors quickly find frequently requested information
Client Feedback
"We’re very happy with the final product. We’ve received many compliments and comments about it. Users are saying that things are quicker to find and the site is more orderly. AVS Group is a great group to work with and we could not have a better working relationship.”
Joan Rausch, Lead Systems Analyst, Health Tradition Health Plan
"It looks great! I love the fact that all of the free wellness services (Mayo Clinic Tobacco Quitline, Ask Mayo Clinic-Nurse Phone Line) are front and center. I think the navigation will be much easier for members too!"
Lori Freit-Hammes, Director of Health Promotion, Franciscan Skemp Healthcare
“Hat’s off to the team that created the new website…It looks fabulous and is very user friendly! Congrats!"
Mary B. Meyer, Operations Supervisor, Mayo Clinic Health Solutions
About Health Tradtion
Health Tradition, formerly Greater La Crosse Health Plans, Inc., was founded in 1986 and currently offers healthcare benefit products to organizations with two or more employees. Based in Onalaska, WI, Health Tradition administers benefits for more than 40,000 people in our service area. Administrative services for Health Tradition are provided by MMSI, a regional third party administrator based in Rochester, Minn. and UCare Minnesota in St. Paul, Minn. Health Tradition commits to providing both access to high quality healthcare coverage and the best service possible, in collaboration with Franciscan Skemp, to improve the health of individuals and the communities we serve.