Project Overview
Aquila Corporation needed a well-rounded marketing program to reach their target audiences and to promote their products. AVS Group was able to produce results by creating a variety of marketing solutions, including brochures, advertisements, a new logo, and a redesigned website. Through these marketing materials, AVS Group was able to communicate Aquila Corporation’s dedication to professionalism and effectively showcase their products.
Benefits
The marketing materials and ongoing support provided by AVS Group produced the following benefits:
- Higher public visibility
- Increased brand recognition with new logo
- Greater awareness of Aquila Corporation’s products
- Effective communication of Aquila Corporation’s mission and vision
- Enhanced Web presence with easier navigation
- Improved visibility in trade publications with pre-prepared advertisements
- Enhanced trade-show presence
Marketing and communication tools included the following:
- Logo and color scheme development
- Website redevelopment including:
- Flash animation to effectively demonstrate how their products work
- Custom photography to illustrate their products and product features
- Improved design and layout to enhance ease of navigation
- Design and layout of multiple brochures
- Creation of a media library of multifunctional advertisements
- Setup of their e-mail system
AVS Group maintains its role as a strategic marketing partner with Aquila Corporation through ongoing technical support and continuing promotion.
Client Feedback
"Aquila Corporation has a great product--and we needed some help to develop tools to get our message out. AVS Group has a great reputation and we knew that they were a company we could trust. The talented people at AVS were wonderful. They really listened to us and worked with us to create turnkey solutions for all of our fulfillment needs. We also liked that AVS was able to provide comprehensive marketing solutions in-house. We look forward to a continuing relationship with AVS Group--they can provide the tools to help us reach our goals."
Dan Pretasky, Director of Sales and Marketing, Aquila Corporation
About Aquila Corporation
Aquila Corporation is a manufacturer of a full-line of wheelchair cushion systems designed to heal pressure sores. The company, founded by Steve Kohlman, sells its products through a national network of dealers and sellers, and also directly to consumers. Aquila Corporation has custom-built hundreds of wheelchair cushion systems benefiting clients throughout North and South America, Europe, Australia, and South Africa.